We have entered a time where social media is the new way of marketing. Amongst the many platforms, TikTok is on a steep rise. If you are not on it as a business, you sure are missing out on opportunities. We will tell you how to join the fun and how you can make the best use of it for pushing your brand forward.
As smart devices have become a big part of how the new generation consumes media, it lends itself to a whole new approach to marketing. It is personal, quick-paced, and attention-grabbing. The popular social media platform TikTok, in particular, focuses on catchy and snack-sized advertising that bases itself around a fun approach. As long as it is entertaining, it will be in the ballpark of success.
TikTok ads can reach somewhere around 825 million (+18) users worldwide. It is clear that the platform is here to stay, and we encourage you to capitalize on the massive opportunity. Brands such as Apple, Blizzard, and the game mega moolah have reached great success with it, and there is no reason you can’t too. We are here to show you the best tips on how to get in on the TikTok trend and integrate it into your business to boost it like never before.
The Best TikTok Practices for a Business
1. Creating Content Content
First things first, you do not have to be an established brand to use TikTok effectively. It can be the launching pad for your venture, and creating original content is where things start. TikTok videos are known to be somewhat unpolished as they usually lack elaborate production value. However, that enables people to bring out an air of authenticity.
A large part of the TikTok audience is young. That should be taken into consideration when generating TikTok content. Ideally, the aim is for your video to go viral. Cute things get very well received on the platform. Anything that has to do with children, pets, or humor will work wonders straight out of the gate.
Creating a business mascot or involving an office pet in your content is a great idea. On another note, your team could learn a TikTok challenge and upload that. To reap great results, it is all about establishing your brand as an active member of the TikTok culture.
2. Sharing and Curating Content of Users
The abundance of content on the TikTok app can work for you when it comes to marketing. For instance, Nike has developed a smart way of promoting its products without having to produce videos. A look at their TikTok campaign will show you their ingenious approach.
You will see that over 900 million users have searched for the #nike hashtag. The results consist of loads of user-generated content of people wearing their Nikes, dancing in them, doing errands, and so on. Incentivizing users to tag the company in their videos naturally results in phenomenal free advertising.
3. Ads on TikTok
Like most social media platforms, TikTok charges for ads. That is to be expected, as the days of organic reach are long gone, at least for promos. There are four ways how you can buy ads on TikTok:
4. Hashtag Challenges:
As you will know by now, challenges are very popular on the platform. Users can look for new challenges on the Discover page of their app. As a business, you can buy a spot there and feature your own hashtag challenge. Once you do that, users will be able to see a page of your instructional videos on how the challenge works. . You can get creative with it by creating dances, or you can simply request users to tag your brand as they use your products or services. A challenge can be anything you please, so dare to be creative and stand out.
5. Brand Takeovers:
Brand takeovers are ads shown in users’ feeds as the first post when they open the app. It will be displayed before they can access any other content. There are different categories for the brand takeover ads, and only one ad can get featured per category in one day. It allows brands to add a link to take users to a website, or wherever they prefer.
6. Native Ads:
Native ads get displayed between the content of other users. Such ads can be 9 to 15 seconds in length, as well as include buttons. Native ads are not as intrusive as brand takeovers, but that means they can be skipped or scrolled past easily.
7. Branded Lenses:
Another TikTok ad strategy is designing a custom filter that is related to your business. Users will then be able to use it for their videos. The lens can be live for ten days. When you buy a spot amongst branded lenses, your filter will automatically get featured in the top 10 trending list. The filters come in 2D and 3D. Also, TikTok is working on a version that will work in augmented reality applications.
8. Influencer Marketing
Influencer marketing is becoming an incredibly potent aspect of advertising on social media. Jus tlike on YouTube, Facebook, and Instagram, TikTok is no exception. Users on the platform have a varying range of follower counts, and thus different degrees of influence.
The more reach an influencer can potentially expose you to, the higher the price of working with him will be. However, the possibility to hit incredible ROI numbers quickly is not out of the ordinary. That is why we can see that influencer marketing is booming across all platforms, and especially on TikTok in 2021.
In influencer marketing, users will get paid to discuss your product in a video of theirs, post about it in their description, or use their description to link users to your business. Most importantly, always be meticulous with the contracts you give your influencers to sign before the campaign launches. State your terms clearly, defining your marketing wishes in as detailed a fashion as possible.
If you have any preconceptions about TikTok, we invite you to just give it a try. It may turn out very lucrative for your business endeavors, as well as bring some more joy into your life. We would love to know about your experiences on the platform. Do you use TikTok for business? What are some tips you picked up along the way? Please leave your comments in the section below!
The editorial team at CMS Beginners is a group of industry-leading freelancers and online entrepreneurs. Their main aim is to educate people about online earning and empower youth.